Strep products are the solution to every woman’s hair removal needs, including waxing strips for the body, face & bikini area and many more.
Our challenge was to transform the result after easy hair removal, into a complete digital experience.
We designed and developed a Facebook application in which users had to “solve” 5 different cases regarding soft, smooth skin. For each area of the body, users had to choose the appropriate Strep product in order to win Strep Products. When users chose the wrong product, an informative text helped them to understand why another one was more suitable for the job.
We performed a highly targeted Facebook Ads media plan. More than 2,000 users interacted with the products and the brand. The cost per participation was significant low and the page had 2,500 more new targeted fans and the total reach was more than 100,000.