“The house has its own humidity” was the name of the digital activation we created to promote the Midea de-humidifiers. The goal of the campaign was to educate the audience on the problems caused by humidity in the home, and how a dehumidifier and its multiple functions helps solve them, focusing on the product line’s benefits.
We created four separate characters, personifying our target audiences, with four typical “daily humidity problems”. Users were asked to choose who they identify with, guess the solution to the problem and enter a draw to win.
The campaign was in line with Midea’s core message, “the smartest idea”. More than 13,000 unique users entered the microsite and took part in the activation!
Social Media Management