Auntie Claire knows best…
Eskimo is a Greek company manufacturing home appliances since 1955. Our aim was to create a campaign that would remind Greek consumers the connection between the brand and its values. Tradition, care, family, reliability and experience.
Who better to deliver the homely feel and family warmth than Auntie Claire? A modern auntie with years of experience, a great sense of humor and always eager to help, lived on www.itheiaklairikserei.gr for a month and invited the users to ask her anything they wanted, focusing on the household, cooking, cleaning and other home issues without excluding personal matters or random trivia.
What made this campaign special was that every answer Auntie Claire gave was personalized and targeted on the user’s question. After all, Auntie Claire knows best…
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