Our goal was to drastically redesign the client’s website into an one-stop destination, where the promotion of the two gallery venues would be in perfect balance with the promotion of the eshop. We had to create an eshop for art and design objects, curated by leading designers from all over the world, while at the same time bringing to the public the venues and artists who have exhibited their works over the years on the galleries’ premises.

An inventive way to showcase this fusion was in the “shop the window” feature, which brings the physical to the digital world, by making the gallery’s current shop window display in Kriezotou Street, shoppable. By clicking on the homepage section, the user can see each item listed separately and then click to shop or find out more about the artist.