Client So Easy

Year 2019

Work TVC, Print, Media, Social Media,
Landing Page Design,
Digital & Social Strategy

Sobre So Easy

[About So Easy]

So Easy is a famous language school, leader in the market, with a wide variety of foreign languages classes. It uses modern teaching methods based in experiential learning in small groups with the full support of new technologies.

Die Herausforderung

[The challenge]

The main challenge we had to face is that we needed to create a 360° campaign that would communicate the unique learning process that enables the students to actually speak the language they are studying, which is a step further from just obtaining a certificate.

Learning a foreign language

360° Campaign

The idea

La soluzione

[The solution]

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We wanted to create a memorable campaign based on humor that would stand out from the competition. We wanted to convey the message that “At So Easy you learn a language so well that penetrates your subconscious”.

That’s the idea behind our TVC, in which a couple is sleeping peacefully until the man, in his sleep, begins to confess his love to his partner, only to make a small mistake… The message of the spot is “You don’t just speak. You speak in your sleep”.

Our campaign was supported with brochures in which we used the same message.

10000+

Views

8000+

Likes

Social Media

Our social media plan is divided between different pillars in order to attract all kinds of audience.

We present learning tips, fun facts and we promote both So Easy’s child and adult courses. Our purpose is to deliver So Easy’s values in a fun and, at the same time, entertaining and educational way.

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