Taking global trends into account and combining insights of the alcoholic beverages market in Greece, we knew we could create a unique experience for our audience. Storytelling has been a hot topic in communication for some time. Brands talk about themselves through their own values, objectives and dreams, in a direct and personal manner, in order to stand out from the competition and get the audience to identify with who they are and what they do. That’s why we created a navigation style which helps the user discover the brand intuitively, step by step, unfolding the story.

Consumers in the food & drink industries are becoming increasingly cautious about what they buy. They do their research and compare products,in order to narrow down their options and make decisions on where to spend their money. They look for quality and authenticity. Guided by this buyer behavior, we highlightedSerkova’s ingredients and even more so the production and distillation process, which makes it stand out from other vodkas on the market. According to market trends, website animation and interaction improve user experience, increase user stay-time and indirectly lead to more conversions. That’s why we put emphasis on the use of animated components andusers’ ability to interact with elements on the site.