We studied the effects of humidity on walls, buildings and structures, in order to create alternative scenarios which made our case on a realistic level. However, what we discovered was that the ways in which humidity affects people living in the house, are much more serious and very real indeed.

Humidity makes you cold and can flare up allergies, it makes it hard to breathe, you feel suffocated, you can’t sleep at night, it makes you feel miserable. Living with humidity is pretty toxic. Oh wait. This sounds familiar. We knew we were up to something. What if humidity was presented as a partner we live with, when the relationship has become toxic? What if all you need to set yourself free is to tell them “we need to talk”, explain that you can’t live with them anymore and get them out of your house, simply by pushing the ON button on your dehumidifier?

And so we had our concept: The Breakup.