Firstly and foremost, we have created multiple menus with different hierarchy, position and weight, so the user can easily and quickly navigate between the brands, product categories and products of their choice.
For each brand we created a separate landing page, following the same styling as the main site of FG EUROPE, but with added elements, colors and images that focus on the characteristics of each brand. In each landing page we created a detailed presentation of the technological features that stand out in each brand and we used big lifestyle photos, videos and bold font styling, so that it is easier for the user to navigate, explore, learn and read about the brand and the products that interest them.

In addition to each landing page, we created a mini landing page for each product, where the user can easily read the product description, see its features, functions, and also download the manuals and the warranty books. At the same time, creating tabs that remain sticky on scroll, makes it easy to navigate between the product presentation sections. We used transition to elements, so that the user knows when there is a certain interaction, but also enough white space around the elements so as to be clearer where to focus. In addition, we created a family of icons that makes clear what each section contains, so that we can offer even more help to the user.