Client Akratia

Year 2018

Work TVC & Video, Social Media,
Digital Campaigns & Media,
Print, Branding

About Akratia

Akratia.gr, the “baby” of the founders of superpanes.gr, is an e-shop specializing in incontinence products. Its mission is to improve the quality of life and make the weekly shopping simple and easy, for people suffering from incontinence as well as those who nurse them.

The Challenge

To help akratia.gr take off, we created a TV spot communicating the e-shop’s 3 benefits:

  • Fast delivery in 24 hours
  • Easy navigation and ordering
  • Discretion

Approaching the matter from a new, fresh and humorous perspective, we created the “akratia.gr unboxing” in which an old lady welcomes her fans on her YouTube channel (Kikitsa Channel) and makes a show of unboxing her new order, whilst her elderly husband walks around the living room blissfully unaware of what is going on.

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